Marketing Matters
Specialist Marketing Services and Support for Small Business
The Advisors
Marketing Consulting, Business Planning and Marketing Audits
The Advisors provides specialised marketing consultancy services in the areas of strategic marketing planning, marketing audits, preparation of marketing and business plans, business mentoring and advice on buying/selling a business.
Business and Marketing Planning
A Business Plan outlines how you intend to go about building value in your business. Ultimately a communication tool that outlines your vision and how you intend to achieve it in clear, simple terms, it covers key aspects of your business including: your strategy, business model, development path and financial implications.
Download your free business plan template here.
A good marketing plan helps you to:
- identify your customers
- identify your competitors
- develop a marketing strategy to make your business stand out.
Your marketing plan will help you to coordinate all your marketing efforts and ideas so you can market your business effectively - allowing for a structured approach to develop your product and service mix that meet and satisfy your customers’ needs.
Download your free marketing plan template here.
Digital Marketing
Designing your Social Media, Email Marketing and Mobile Marketing to interrelate and connect with your organisation's marketing plan.
Download your free social media plan template here.
Buying an existing business
Buying a existing business? It can be overwhelming to understand the paperwork associated when buying a existing business. Let The Advisors' consultants assist you to analyse the financials, conduct your due diligence and therefore make a well informed decision.
Online resources are provided to assist you with your new venture. After purchase of the business, we can assist you with marketing and business planning to improve your business' success and future growth prospects.
One-off or regular consults can be arranged to assist you with your new venture - by telephone. online or in person.
Ring Rosie on +61 417 300981 for an initial consult to discuss your needs.
Business Mentoring
Business mentoring is a powerful approach to improve your business' success and growth prospects.
Acting as a sounding board for your ideas, whilst assisting to identify areas that require change or need improvement. As part of our mentoring process, we offer a valuable perspective and provide our experience and passion to help your business succeed long-term development and shorter term goals. We listen, provide clarity and use our experience and knowledge to challenge, coach and support you on your path to success.
We offer an open and supportive environment aligned with the patience and empathy to listen, encourage and support whilst giving you honest and practical advice. We respect your views whilst providing guidance and still allowing you to take responsibility for your own actions.
Mentoring can be arranged on a casual or regular basis - by telephone, online or in person. Ring Rosie on +61 417 300981 to discuss your needs.
Marketing Audit
A marketing audit is a comprehensive, systematic, independent, and periodic examination of your company's marketing environment, objectives, strategies, and activities. The aim is to determine problem areas and opportunities and recommend a plan of action to improve your company's marketing. An audit is designed to evaluate marketing assets and activities in the context of market conditions, and use the resulting analysis to aid you in future planning. An audit should cover both an analysis of the external situation facing your business and a thorough review of internal marketing goals, strategies, capabilities, processes, and systems, and should result in actionable recommendations for your business.
We use an audit framework that identifies ways in which your business can improve its marketing. A key benefit is the deep, objective learning and planning process it can generate, resulting in increased efficient business planning and enhanced business performance.
Marketing Resources
Marketing matters!
Download a number of marketing resources.
See our Marketing Resources page for free downloads or to purchase a selection of Marketing E-Books.